Aimee Semple McPherson |
Aimee McPherson, also known as Sister Aimee, was a media celebrity and evangelist in the 1920s and 1930s. After
the birth of her first child and death of her first husband, McPherson felt the
call to preach tug at her strongly. In 1914, she fell seriously ill, and after
a failed operation, feeling that either her life was at an end or she would go
preach, McPherson accepted the God’s challenge to preach.
The
female Pentecostal preacher was greeted with trepidation by pastors of local
churches she solicited. Pentecostals were at the edge of Christian religious
society, sometimes seen as strange with their loud, raucous unorganized
meetings and were often located in the poorer sections of town.
McPherson,
however, kept an order to her meetings that came to be much appreciated. She
wanted to create the enthusiasm a Pentecostal meeting could provide, but also
wanted to avoid its unbridled chaos as participants started simultaneously
shouting, trembling on the floor and speaking in tongues. In contrast to Billy
Sunday’s gospel of fear, McPherson spoke of a sunnier religion called the Foursquare Gospel. Her message was one of joyfulness joined with religious exultation.
The
appeal of McPherson's thirty or so revival events from 1919 to 1922 surpassed
any touring event of theater or politics ever presented in American history. Her one to four-week meetings typically overflowed any building
she could find to hold them.
Aimee used the power of new media, like radio, to convey her message to people all across the nation. |
Aimee knew exactly how to package her message and sell it to those starving for spiritual fulfillment. Often described as the Barnum of Religion and the Mary Pickford of revivalism, Aimee preached a conservative gospel but used progressive methods, taking advantage of radio, movies, and stage acts throughout her life. (McPherson was one of the first women to preach a radio sermon and be granted a broadcast license.) By accepting and using such new media outlets, McPherson helped integrate them into people’s daily lives.
By
early 1926, McPherson had become one of the most charismatic, influential and publicized
women and ministers of her time. Her fame equaled Charles Lindbergh, BabeRuth and Rudolph Valentino. She was a major
American phenomenon who, unlike Hollywood
celebrities, could be admired by their adoring public without apparently
compromising their souls.
McPherson's Angelus Temple in Los Angeles California. |
Following
her heyday in the 1920s, McPherson carried on with her ministry but fell out of
favor with the press. On
September 26, 1944, McPherson went to Oakland ,
California , for a series of
revivals. The next morning, her son found
her unconscious with pills and a half-empty bottle of capsules nearby. She was
dead. Her body lay in state at her Angelus Temple
over the course of three days as 45,000 people waited to file past the
evangelist to say a final goodbye.
Elmer Gantry runs from October 7th to November 9th in the MAX Theatre. For more information please visit our website or call the box office at 703 820 977. Follow along with Elmer Gantry on social media with #SigGantry.
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